Most of the times, brands will arrive to us naked of visual identity, my job is to taylor one that would relate to shoppers.
Bearded man in glasses and vest mixing herbs or potions with glass bottles and jars on a wooden table in a dimly lit room.

Brands that have an appealing visuals, perform much better than brands without visuals

Stops and interest spike when customers attention is captured by the brand's visuals.

Roaring tiger head against a dark blue sky with the words 'TYGER TYGER' and a bottle of Tyger Tyger perfume by Francesca Bianchi.Black and white image of the Brandenburg Gate with a dark red background and text reading 'J.F SHWARZLOSE Berlin 1856'.Collage featuring portraits of Princess Diana, Napoleon Bonaparte, Marie Antoinette, and Queen Victoria with a Houbigant perfume bottle and text celebrating 250 years of royalty.Advertisement with the text 'Know Your Essentials' showing a Rolex Submariner watch, Jeroboam Origino perfume bottle, and a black and gold pen, highlighting key grooming and style items for gentlemen.Hand with rings balancing a JOVOY Touche Finale perfume bottle against a smoky white background.Bearded man in glasses and vest mixing herbs or potions with glass bottles and jars on a wooden table in a dimly lit room.Clear perfume bottle labeled 27 87 PER SE EAU DE PARFUM against a flowing white fabric on a black background, with text 'PER SE ONLY IN JOVOY' below.Advertising image with dark red background featuring a cut black guava fruit, twisted wood branches, and a red perfume bottle labeled Black Guava, with text 'EXTRAIT EXTREME 60% concentration' and 'JOVOY'.Fugazzi Sugardaddy perfume bottle with a blue and purple gradient background and two butterflies, one perched on the bottle cap and one near the base.
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