a little about me

I enjoy working  at the intersection of luxury retail, consumer behavior, and brand growth. For over 9 years in the luxury retail industry, I’ve helped elevate brands, shape the in store journey, and drive sales through clear communication and strong relationship building.
I grew up loving to watch all the billboards and ads on the highways back in Lebanon, I just loved the idea of how all the brands are competing for our attention on the road, all the colors and big letters and the attention grabbing slogans little by little made fall in love with this art form. Then on TV, I was the only one in my family who would be waiting for the ad breaks while watching the tv to see the ads. Then came social media, and oh man, it was just this huge extention of this competition between brands to make us pay attention.
I feel each one of us in an independent brand in way, we are very careful in how we present ourselves and appear to others, we all do have a certain archytpe, a distinct personality and a whole aesthetic, and that just makes it all fun. Excuse me if there's any grammer mistakes, I do not enjoy using AI!