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I'm Mohamad Yagy a brand strategist in Qatar.

I help businesses achieve their goals through the B.M.S framework

Black and white portrait of a smiling man with crossed arms in front of abstract wavy shapes and floating textured objects.

More than 7 years understanding what makes people buy.

I don't like telling brands what they want to hear, I like to tell them what works!

Feature Building stronger brands through honest stratgey

I work closely with brands to identify whats missing, whats holding it back, and what will move the brand forward. If something can improve the brand, i wont hesisitate to say it.

Designing tomorrow, today.

People are drawn to what feels new, bold and unexpected. I enjot creating experiences that feel ahead, all while staying relevant to the audience and the brand's identity.

Unleashing Creativity and elevating brands.

Creativity is only powerful when it serves i certain purpose. I use it to build and enhance stronger brand identities,deep conncection and significant growth.

Area of Expertise

Latest Articles

3 Sneaky Ways Businesses Trick You to buy

The tricks behind every purchase you think you made freely

why customer retention rates are sometimes more important than aquiring new customers

Chasing new customers is exciting, but the real profit often lies in the ones you already have.

Why always trying to target gen z isn't that good

Every brand wants gen z's attention, but obsessing over one generation could be costing you eveyone else.