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Helping Brands Grow and Achieve Their Objectives
From strategy and design to retail, customer experience, and marketing.
10+ years in
luxury retail
20+ brands
Launches & Campaign
40% customer
growth
QAR 2M+
sales influenced
Working with Industry Leaders
Areas of Expertise
Real projects. Real challenges. Real results.
Brand Development
Brand Strategy & Positioning
Developed the brand identity, collection concept, product stories, training materials, and positioning from the ground up.
Retail Growth
Retail Operations & Customer Experience
Optimized inventory management, customer experience, CRM, and daily operations across multiple luxury retail locations.
Marketing Campaigns & Events
Brand Marketing & Activations
Led marketing initiatives, PR collaborations, and luxury brand events that connected customers with unique product stories and memorable experiences.
Lead UX/UI & Customer Experience
Digital Experience
Led customer research, improved the website's user experience, tested conversion flows, and helped launch Jovoy's independent GCC e-commerce platform.
Visual Merchandising & Brand Experience
Retail Brand Experience
Designed premium in-store displays, product presentations, campaign visuals, and seasonal merchandising that strengthened each brand's identity and customer experience.
Sales Training & Team Development
Luxury Sales Education
Created training programs, educational materials, and onboarding resources that helped retail teams communicate products with confidence and consistency.
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